旅游体验背景下导游人员职业能力培养对策研究

Research on the cultivation of the professional ability of the tour guide under the background of tourism experience

摘要:(摘要内容经过系统自动伪原创处理以避免复制,下载原文正常,内容请直接查看目录。)

体验旅游时期,旅游者更多寻求的是某种特性化、奇特化的旅游体验阅历。导游人员作为旅游从业人员中最为主要的构成部门,更须要赓续地进步导游职业才能,来知足旅客的旅游体验。近年,导游人员涌现低学历、年青化、导游技巧程度逐步削弱的趋向,这与旅游体验配景下旅游者对导游人员高办事程度请求构成光鲜的反差,究其缘由,这与导游人员的职业才能造就有着必定接洽。导游人员职业才能的造就不只须要导游人员本身的改良,还须要经由过程旅游者、旅游院校、旅游企业、旅游治理相干部分的配合尽力。本文重要采取文献剖析法、查询拜访研讨法和访谈法等研讨办法。起首,应用文献剖析法对国际外职业才能、导游职业才能的相干文献停止梳理;其次,应用查询拜访问卷法,针对以后我国导游人员的职业才能造就存在的成绩展开查询拜访;再次,对观光社治理人员与旅游者停止访谈,取得第一手材料;最初,依据对换查成果的统计,剖析出我国导游人员才能造就存在的成绩,并以此提出我国导游人员职业才能造就的对策。详细研讨内容以下:第一部门是绪论。重要引见旅游体验配景下导游职业才能造就的研讨配景、研讨目标、研讨价值、研讨内容、并对相干文献停止研讨综述。最初引见了本文的研讨办法。第二部门是根本实际。重要引见了职业才能、导游职业才能、旅游体验相干实际,本文的研讨就是在其实际的指点下创作的。第三部门是以后导游人员职业才能造就近况与存在成绩。起首本文对导游人员、旅游企业治理者、旅游者三个样本停止了选择剖析;其次罗列了材料汇集情形,以表现样本成果的真实靠得住;最初得出导游人员、旅游企业治理者、旅游者的查询拜访成果及存在的成绩。第四部门是旅游体验配景下导游人员职业才能造就的对策。针对今朝导游人员职业才能造就中存在的成绩,提出研讨对策。重要从晋升旅游者体验质量的角度,导游人员本身角度、旅游院校角度、旅游企业角度、当局机构角度,给出导游职业才能造就的对策。第五部门是结语。总结了本研讨的结论,指出了研讨中存在的缺乏和对往后的进一步研讨的瞻望。

Abstract:

Experience tourism period, tourists are looking for a more personalized, unique experience of travel experience. Tour guides as is the main part of personnel engaged in tourism, but also needs gengxu to progress the tour guide occupation to, to satisfy a tourist travel experience. In recent years, the tour guide personnel to emerge gradually weakening in low educated, young, tour guide skills level trend, this and tourism experience, in the context of tourists to tour guides for the high level of service request form bright contrast, investigate its reason, which and tour guide personnel professional ability makes with the inevitable contact. Not only need to be modified tour guides itself makes tour guides to the occupation, must through the process of tourists, tourism institutions, tourism enterprises, tourism cooperation to partially coherent governance. This paper adopts literature analysis method, research method and interview method and other research methods. Chapeau, using literature analysis method abroad to professional ability, professional tour guides to the relevant literature carding; secondly, using the survey questionnaire, against the tour guides in China in order to create problems of the development investigation; again, the tourism social science personnel and travel stop interview, obtain first-hand materials; initially, according to the statistics on the investigation results, analyzed the existing problems of our tour guides to create, and in order to provide countermeasures for tour guides in China in order to create. Detailed research contents are as follows: the first part is the introduction. An introduction to tourism experience tour guide occupation background makes research background, research objectives, research value, research content, and the relevant literature research summary. This paper first introduced the research methods. The second sector is fundamental to the actual. To introduce important occupation, occupation, tourism experience to guide the actual research in this thesis is coherent, in the actual creation under the guidance of the. The third sector is tour guide occupation in order to create the current situation and existing achievements. This paper on three samples of tour guides, management of tourism enterprises, tourists choose the analysis; secondly lists material collection situation, to sample results is true and reliable; initially concluded that tour guides, management of tourism enterprises, tourists investigation into effect and existing achievements. The fourth part is Countermeasures of tourism experience background to create the tour guide occupation. According to the existing tour guide occupation in order to create the results, puts forward the countermeasures. From the promotion of tourist experience quality of tour guides, tourism colleges own angle angle, angle, angle of authority in tourism enterprises, and puts forward countermeasures to make the tour guide occupation. The fifth part is conclusion. Summarizes the research conclusions, points out the lack of further research and future research prospects are.

目录:

摘要4-6
Abstract6-7
一、 绪论11-21
    (一) 研究背景11-12
        1. 体验旅游的多样发展11
        2. 旅游体验背景下旅游者需求的变化特点11
        3. 旅游体验背景下对导游人员整体的职业能力提出更高要求11-12
    (二) 研究目的12
    (三) 研究价值12-13
        1. 理论价值12
        2. 实践价值12-13
    (四) 研究内容13-14
    (五) 研究综述14-19
        1. 职业能力14-16
        2. 导游人员职业能力16-18
        3. 研究结论18-19
    (六) 研究方法19-21
        1. 文献分析法19
        2. 问卷调查法19-20
        3. 访谈记录法20-21
二、 基本理论21-25
    (一) 职业能力与导游职业能力相关概念21-22
        1. 职业能力定义21
        2. 职业能力的构成21
        3. 导游职业能力概念21-22
        4. 导游职业能力的能力要素22
    (二) 旅游体验相关理论22-25
        1. 旅游体验概念22
        2. 旅游体验质量22-25
三、 当前导游人员职业能力培养现状与存在的问题25-50
    (一) 当前导游人员职业能力培养现状调查25-45
        1. 研究对象的确定25-26
        2. 研究资料搜集26-28
        3. 调查结果分析28-45
    (二) 旅游体验背景下导游人员的职业能力培养存在的问题45-50
        1. 导游人员职业能力培养与旅游者实际体验需求相脱节45-46
        2. 导游人员自身原因限制职业能力形成46-47
        3. 旅游院校人才培养滞后于导游人员实际需求47-48
        4. 导游人员管理系统不完善48-50
四、 旅游体验背景下导游人员职业能力培养的对策50-56
    (一) 正确把握旅游者体验需求以提升导游人员的职业能力培养50-51
    (二) 逐步提高导游人员自身职业能力培养51-53
    (三) 转变旅游教育院校的人才培养模式53-54
        1. 明确办学方针,改变培养目标53
        2. 优化课程设置,明确体系核心53-54
        3. 提高教师素质,加强校企交流54
    (四) 加快健全和完善导游人员管理系统54-56
        1. 发挥各地导游管理系统在宏观上的作用54-55
        2. 发挥旅游企业在微观上的作用55-56
五、 结语56-58
    (一) 基本结论56-57
    (二) 研究不足与展望57-58
参考文献58-61
附录61-65
    附录一:导游人员职业能力培养调查问卷61-63
    附录二:旅行社管理人员访谈提纲63-64
    附录三 旅游者访谈提纲64-65
致谢65-66