从央视《对话》节目的嬗变看电视谈话节目公共性的回归

From the evolution of the CCTV "dialogue" program to the return of the public nature of the TV talk show

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本论文以序言公个性作为研讨实际范式,拔取《对话》节目作为研讨对象,综合剖析其13年来在说话话题、说话人、节目定位和节目功效方面的嬗变,并联合深度访谈的情势完成对成绩的剖析。本文的内容重要包含:对序言公个性研讨停止界定;对我国电视序言公个性的嬗变轨迹的整合梳理;对《对话》节目公个性的量化剖析;在此基本上,对电视说话节目标公个性成绩停止思虑,提出影响电视说话节目公个性回归的身分,并就若何进步电视说话节目公个性提出两点建议。本文的终究研讨成果包含:我国电视序言经由多年的成长,其公个性正在走向掉落,但电视说话节目标公个性正日益回归。这既包含社会转型时代不雅众需乞降传媒业态变更的内部缘由,也包含节目成长的内活泼力。就电视说话节目公个性的本质而言,实际上是政治身份、社会身份、序言身份和贸易身份的四重博弈,均衡这四重身份,成长公共电视是坚持和成长说话节目公个性的症结。本文的立异的地方在于将序言公个性成绩的研讨进一步扩大至电视说话节目范畴,并联合《对话》节目标成长和变迁中总结出序言公个性的演化进程,并联合小我思虑,对序言公个性提出看法和建议,以期可以或许对电视说话节目标公个性施展供给参考,使研讨具有必定的实际意义。

Abstract:

This thesis with a preface public personality as a practical research paradigm, select the "dialogue" program as the research object, comprehensive analysis of its 13 years in the topic to talk, the evolution of the speaker, the positioning of the program and program effectiveness, and depth of the joint interview situation completed on the results of the analysis. The contents of this paper include: preface to public discussion of the definition, combing the integration of the evolution of China's TV preface public personality; to "dialogue" program public personality in a quantitative analysis; on this basis, on the TV talk show tag male personality scores stop thinking, factors affecting the TV talk show personality regression and how to enhance the TV talk show public put forward two suggestions. This paper will research include: China's TV introduction after years of development, the public character is going to fall, but the TV talk show biaogong personality is increasingly regression. It contains both in times of social transition is not the audience need to Qijiang media formats to change the internal reason, also contains the active program growth force. TV talk show public nature, is actually a political identity, social identity, the identity of the preamble and trade status of four heavy game, equilibrium of the four identity, growth public television is to adhere and grow to speak the crux of the personality of public programs. Innovations of this essay is the preface to public performance research to further expand to TV talk show category, and joint "dialogue" section target growth and change in summarizes the evolution process of the preamble to the public, and combined with personal thinking, the preamble to the public views and suggestions are put forward, to can perhaps on TV talk shows marked public display to provide reference, to make the research has certain practical significance.

目录:

摘要3-4
ABSTRACT4
目录5-7
一、绪论7-15
    (一) 问题缘起7-8
    (二) 文献综述8-13
    (三) 基本内容13
    (四) 研究方法13-15
二、有关媒介公共性的理论探讨15-22
    (一) 公共、公共性与公共领域15-17
    (二) 媒介的公共性17-19
    (三) 电视谈话节目的公共性19-22
三、我国电视谈话节目公共性检视22-29
    (一) 我国电视媒介公共性的嬗变轨迹22-26
        1. 肇始阶段(1958-1978):政府主导招致电视媒介公共性逐渐丧失22-23
        2. 探索阶段(1978-1992):文化精英推动电视媒介公共性的合力建构23-24
        3. 发展阶段(1992-至今):市场力量引发电视媒介公共性与商业性的共振博弈24-26
    (二) 呼唤电视媒介公共性的回归26-29
四、电视谈话节目《对话》公共性的微观分析29-52
    (一) 《对话》节目概述29
    (二) 四个考察维度29-47
        1. 谈话话题的嬗变31-34
        2. 谈话人的嬗变34-42
        3. 节目定位的嬗变42-46
        4. 节目功能的嬗变46-47
    (三) 研究发现及成因分析47-52
        1. 当代社会的急剧转型导致观众需求的新变化47-48
        2. 传媒业态的变化迫使节目不断革故鼎新48-49
        3. 所属频道专业化的调适强化了节目的功能定位49-50
        4. 资源和管理创新成为节目可持续发展的内生动力50-52
五、关于电视谈话节目公共性回归的思考52-61
    (一) 电视谈话节目公共性回归的表征52-54
    (二) 影响电视谈话节目公共性回归的身份要素54-58
        1. 政治身份56
        2. 社会身份56-57
        3. 媒介身份57
        4. 商业身份57-58
    (三) 加强我国电视谈话节目公共性的两点建议58-61
        1. 平衡好电视传媒的四重身份关系58-59
        2. 发展公共电视,营建公共平台59-61
结语61-63
参考文献63-68
致谢68-69
攻读硕士学位期间发表的学术论文目录69